Weathering the Storm in Retail..is it over yet?

 I am listening to "Saturday Night Fever" blasting my ears off..I am thinking back over the years I have been in Retail and all my experiences.  I have been a Couture Designer  and seamstress all my life, with  20 of those years working off my kitchen table with 3 sewing machines ready to roll.  My work day would start after dinner working into the night, often to 4 o'clock in the morning to meet deadlines. I would draw the pattern which I could only understand, lay the fabric on the kitchen table and cut away and put the pieces together of my newest creation.  Adding the fine finishing touches to complete the masterpiece I was creating took the longest, as everything had to be perfect.  Like Dior, my label would be the last item to be sewn on the garment with my hand finished logo. It was a done deal, but I felt proud of my accomplishment.

I did not open "Collezione Fortuna Fashion Boutique" until I was 52 years old. Many thought I was brave or crazy.  Our original location was at 121C Lightouse Avenue,Monterey,CA 93940, which was the last turnout coming from Pacific Grove towards Monterey approaching the tunnel. Yes, we had remarkable visability, but it never dawned on me or anyone else at that time it would be one of the most difficult locations.  Possibly finding the "Hope Diamond" would have been easier!  I can't  recall anything negative about the place itself. We gave the best "in store" fashion shows in town with beautiful Models, many I mentored into the Modeling Business. I also was recognized and honoured by my Mentors with the "Business Excellence Award", Monterey Peninsula Chamber of Commerce  in 2006.  This was an award I did not expect to receive, as there were other businesses who were more deserving than I, an extremely humble to accept. This opportunity opened my eyes to the definition of what the term "Shop Local" really meant and means to me today.

Going on my 8th. year, 4 of it now in Carmel-by-the-Sea, CA, I am now operating a successfull Bridal Salon and have made it thru one of worst economic "recessions/depressions" in history.  Are we out of it yet...I thing we have to weather it out more.   During the last few years we have had to "rethink" what is working and not working for our businesses   from Advertising to Merchandising.  This meant looking at the overall picture and studying our customers need, wants, and the dollar amount they are willing to spend.    Although,this area has affluence, this doesn't mean our customers will spend impulsively.  With housing forclosures, and  job losses, this is still a working community.   Independently owned businesses failing to watch the trends,and change their ways have gone out of business.

These are the trends I see coming for a Small Business to thrive:

Take a look at your Inventory and see what has sold and the dollar amount spent per item. You may have to adjust and look at other Vendors that offer quality product that will sell in your demographics.  For example, if your local customers budget or a wedding dress is under $2,000., it would be foolish for you to bring in inventory that offers wedding dresses for $5,000.  Alterations are always going to be extra costs..I don't care what anyone says about this matter.  You have to pay the seamstress, don't you??  I never heard of anyone working for free, have you?

Social networking is becoming more powerful that ever.  Ask your customers how they are finding you.Most of mine have been through Google, my Website, and other Social Network sites, my blog, ect., and of course "word of mouth" referrals.  Most of these advertising tools are free or cost very little money..and network as much as you can, especially in circles that relate to your business.

Check with your local Chamber of Commerce for SCORE Business Counselors.  This is a wonderful organization of retired business owners who have had years of expertise from CEO's of Fortune 500 Companies to Small Business  Owners.  They can give you free Consultations from establishing your Business Plan Goals, Marketing, Patents, Advertising, ect.  I consult with SCORE to this day and I cannot give a better recommendation about their organization. Visit their website at www.score.org. for more information.

One last thing, by shopping locally at an independently owned business, you are allowing this business to remain open.  These businesses offer the best  Customer Service available today by building relationships with their customers and this helps them understand their needs and wants. Not only offering better products that aren't mass produced, it helps build a stronger community.

Now..back to the Bridal business!

CONGRATULATIONS MR. AND MRS. JOSH ROSENTAL

Summer is the the most popular time for Weddings  here in the Monterey Peninsula!

We congratulate Rachel and Josh Rosenthal who were married on July 15, 2012.

Rachel came into our Bridal Boutique with her Step-mom Betsy, and I went over her theme of her wedding and the location, which was the "Memory Garden" at the Monterey Whaling Station by the Wharf in Monterey, California.   The location is a local Historial park with Spanish flair of "Old Monterey"..with beautiful roses in a variety of colours..the perfect setting for a Summer Wedding.

Without giving it much thought, Rachel tried on and fell in love with her wedding dress by "Victoria Bridals" which was strapless, out of satin and organza.  It had beautiful layers of ruffles trimmed in lace which were all different which added flair and personality to her dress with a corset back for a perfect fit!   Rachel was thrilled, and bought her dress off the rack!   We made a Bride very happy, we couldn't ask for more!

At Collezione Fortuna Fashion Boutique and Bridals, located at Su Vecino Courtyard, Lincoln Bet. 5th. & 6th., Carmel-by-the-Sea, CA 93921, we continue to serve our customers locally, and from out-of-town, including Santa, Cruz, CA, and the entire State of California.

Let us make your take a special one too!  For an appointment just pick up the phone and call us (831)626-1287, or email us at collezionefortuna@yahoo.com with your appointment request!  We return our calls promptly and respond to e-mails!
Also visit our website at www.collezione fortuna.com.http://www.weddingwire.com/vendor/VendorViewStoreFront?mode=edit&tab=profile

PART 5: COLLEZIONE FORTUNA -THE TRUTH ABOUT BRIDAL ALTERATIONS

PART 5: COLLEZIONE FORTUNA-THE TRUTH ABOUT BRIDAL ALTERATIONS


Part 4 covered the topic of " The Truth of Alterations in the Bodice of Bridal Gowns".  As you can see the process is time consuming and not as easy as it appears..that's why Alterations Specialists come into play.

When  you have a Bridal gown that requires shortening in the length these procedures can be done depending on the dress and pattern:

1.  It can be taken up from the waist. This requires detaching the top of the gown from the skirt completely, removing the zipper completely  and  doing the same  buttons and any decorations on  the back of the dress. This is not recommended for lace gowns, or tulle, or anything that has a beaded waistband.  A skilled seamstress will have to look at the dress prior to doing the work.  An experienced Bridal Salon and their consultants are familiar or (should be) with all fabrics and styles of gowns and be ready to give their honest recommendations if these processes can be accomplished.

2.  Lace Bridal gowns or satin gowns or any gown with a trim on the hemline cannot be shortened or made longer to accomodate a tall bride.  Bridal gowns are made in a standard length and each length will vary  with each designer.   It's recommended to have the gown ordered in your proper length with a "hallow to hem" measurement.  These charges are all going to be extra...AND you have you allow plenty of time for this to be done!  Your bridal gown will arrive in the proper length and you may save on the alteration costs.

3.  I cannot  EMPHASIZE ENOUGH  to order your gown early!  As soon as your wedding date is set..you need to think about ordering your dress!  It takes 6-9 months to special order your dress unless you are lucky enough to find "the one" that fits perfectly off the rack!

At Collezione Fortuna Fashion Boutique and Bridals, we have 40 years of experience in fashion design, and alterations.  We will not sell you a dress for the sake of making a sale!

www.collezionefortuna.comFor Bridal, Bridesmaids, please call to schedule your appointment (831)626-1287..and our appointments are FREE of charge!

Part I, The Truth to Bridal Alterations

The Truth of Bridal Alterations is this type of alterations is a skilled process that requires many hours of fitting your gown properly in many stages.  Each layer of your gown is considered to be one dress which requires fitting , measuring, tailoring, and whatever it takes for each detail to be perfect!

There are many out there who claim to be "skilled" and "knowledgeable" and Bridal Alterations..and honestly..they are NOT!

Larger Bridal Salons have a full service "Alterations Department" that have several women who specialize in beadwork(which takes hours of work by hand, no glue, ) adjusting the lace appliques, and redesigning certain features of your Bridal Gown.  These alterations are never FREE.

A smaller Bridal Boutique usually does not have an Alterations Department and they focus on working with a "team" of skilled local Professionals in Couture Bridal Alterations.  This is not unusual.  With their focus on bringing in the best in Bridal Couture to their store and working one to one with their Brides, this is ultimately important in placing your orders, and making sure your order arrives in time for your wedding.

With Brides waiting for the last minute to purchase their gowns, they are unaware most salons do not carry every style!  It takes 20 weeks (6-9 months) or more for your Bridal Gown to arrive!   For example, if you are planning your wedding for September 15,2012, it may be too late to order your dress, unless the company has it in their warehouse in your size, with Custom Changes impossible.

At Collezione Fortuna Fashion Boutique, we take every step to make sure your gown arrives in time for Alterations.  I good rule is to have it in your possession  3  months before your wear date of your wedding.

We never charge for a Bridal Appointment!  For more information, and to make an appointment please call (831)626-1287.  All Brides are treated like our "daughters" getting married..we care..and we want their dream dress to be perfect!

In Part 2, we will discuss more about your appointment and what to expect.....Part 1, The Truth About Bridal AlterationsPart 1, The Truth About Bridal Alterations

Our NEW Video-this is who we ARE!

We would like to present our new video..this is who we are and what are Mission Statement is. I hope you enjoy it..share it..come see us, and call us for your appoinment (831)626-1287 .

We are located at the Su Vecino Courtyard, Lincoln between 5th. & 6th. Streets, Carmel, CA 93921, website, http://www.collezionefortuna.com/.

Hope to see you soon!  Thank you for your support!http://www.youtube.com/watch?v=Djj-8MNTyRY

BRIDAL GOWN SHOPPING TIPS

If you have not started looking around for your Bridal Gown, now is the time to do so.  Here are some tips to help you with your search:

Always call ahead and see if an appointment is needed. 

Prior to your appointment, look at some of the most popular Bridal Magazine Publications to get an idea of what type of gown "catches" your eye.  Bring this picture with you to the appointment and show your Consultant.

 Bring a pair of heels you will likely be wearing, and a strapless  bra for trying on gowns. Usually gowns will have built-in bras, and body shapers that will flatter your figure.

Bring a friend or family member (or both) whose opinion you value and trust, however, this is not always necessary.  Brides are known to make their own decisions!

Try on 3-4 gowns that really "speak" to you!  Usually you will buy the first gown you will try on, and usually the one you least expect that is one of your choice.  Once you have said "YES" to your dress, don't look back and give yourself a sigh of relief...proceed to complete the planning of  your wedding venue.

If your gown needs to be ordered, it can take up to 20 weeks to arrive.  A deposit is required to order the dress if this is the case and not unusual.   If a "rush" order is needed and special measurements, there is always an extra charge for this.  Some companies require full payment as the deposit..this varies from designer to designer....We want you to be happy with your choice!

Alterations may or may not be included.  A consultant will fit you for the gown.  A Full Service Salon will  have referral for your Alterations or feel free to take your gown to someone you feel comfortable with..there are many choices!!! Choosing the right person do the alterations on your gown is a personal choice and you should not be "tied" to use anyone in particular.

Enjoy your time..this is the most beautiful and memorable time of your life!

(c)2012 by Collezione Fortuna Fashion Boutique, All Rights Reserved







.

DREAMING OF "WHITE ONE" BY PRONOVIAS......fullfill your DREAM now!

We   are pleased to announce "WHITE ONE BY PRONOVIAS"  is available at Collezione Fortuna Fashion Boutique and Bridals!   Part of the Pronovias family which offers La Sposa, and others, WHITE ONE'S Bridal Gown style's are very similar to La Sposa's, but you get a beautiful gown at more AFFORDABLE price!

If you where a Bride, which one would you choose...WHITE ONE..of course!

Gorgeous styles are available, in satins, laces, and tulle with the lace back option  in most styles, you cannot surpass these gowns with their excellent price points with glamour and European Elegance!


Easily accessorized with a belt with "glam" or a beaded jacket,  and other accessories we have available, each Bride can individualize her wedding gown to suit her style!

Sizes range from 2-28 and special orders take 8-10 weeks.   For more information and to set up your Private Bridal appointment to view  the Collection, please give us a call (831)626-1287 today to meet with our staff of experience professionals.

We are also Certified Members of the Monterey Bay Wedding and  Event Planners , where the best of the best of Wedding Professionals unite!

BRINGING THE BEST WEDDING PROFESSIONALS WORKING TOGETHER

I am proud to announce that Collezione Fortuna Fashion Boutique has been invited to join the "Monterey Bay Wedding & Event Professionals" , also known as "MBWEP".   The organization brings together the best of the best wedding professionals in the area from Event Planners, Photgraphers, Hair and Makeup Artists, Florists, Venues, Caterers, and much more......

About

::OUR MISSION::

To promote a community of local wedding & event professionals with integrity at its core, providing the utmost in professional services to our clients, and a commitment to excellence in all that we do.

::OUR VISION::

• Provide a central source of information to those planning a wedding or event
• Bring businesses together to advance our industry through networking, marketing and promotions.
• Increase the profile of the Monterey bay area by marketing it as a unique destination for weddings and events.
• Showcase the products and services of our members dedicated to quality.
• Offer opportunities for professional growth through the sharing of ideas and knowledge.
• Foster a caring attitude among members in dealings with the community, clients and each other.

Click to view the 2011-2012 MBWEP Board of Directors.

::MBWEP FOUNDERS::

Amy Byrd Amy Byrd Weddings & Events
Anthony Karabetyan, DNA Entertainment
Richard Wood, La Playa Hotel
Hunter Lowder, Holman Ranch
Heidi Hughett, Coastside Couture
Mike Steelman, Mike Steelman Photography
Peri Basseri, BigTime Video Services
Karissa Paxton, Coastside Couture
Brenna Catalano Rhoades, BC Design Studio
Nancy Rohan, Paradise Catering
Nick Elliott, Paradise Catering
Beth Belatti, Amy Byrd Weddings
Kim Lemaire, Ensemble Productions
Jullienne Chranowski
Sarah Ward

In my next blog, I will list the members and their expertise!  Please call on them this Wedding Season and support all of these wonderful local Professionals service your wedding needs!

NOW WE HAVE "WHITE ONE" BY PRONOVIAS...2012 COLLECTION IS HERE

Whether your style is simple and elegant or modern and edgy, it’s your wedding and that’s the way it’s going to be. Luckily for you there are plenty of lovely wedding gowns for your taste that will speak for themselves. Here is the an absolutely beautiful collection 2011 from the ORIGINAL WHITE ONE by PRONOVIAS SPAIN that will leave a lasting impression on your big day .. AND we are very happy to offer this stunning BRIDAL GOWN COLLECTION TO YOU and is exclusively found at our boutique only in Carmel!

European styling makes the gowns from the collection elegant and not over-the-top, and they are now offering lace-backs as an option instead of zippers as a special order.  To view the 2012 Spring Collection at Collezione Fortuna Fashion Boutique and Bridals, Su Vecino Courtyard, Lincoln bet. 5th. & 6th., Carmel,CA 93921, please call today (831)626-1287 to schedule your 2 Hour Private appointment with us!

MODEST WEDDING DRESSES-WHAT ARE THEY?

MODEST Wedding dresses are Wedding Gowns that are "sanctioned"  by  certain Religions.  This is a delicate subject and there is no intent to offend or single out any Religious Group or Practices.  It's a matter of respect in the manner of how certain Religious customs are still Traditional in today's environment.

Being brought up a Roman Catholic, I can identify with these Traditions.  At the time of my marriage almost 40 years ago in the Catholic Church, anyone getting married inside the Altar or inside the Church was not permitted to expose their arms, cleavage, back as respect for entering a place that is considered "Holy" or  "Sanctioned" or "Blessed" by a Priest ,Rabbi, ,ect.    Within the last several years, the Catholic Church has become lenient with the requirement, therefore, the fashion trends of today are profound without restrictions, and have become individual choices.

However, there are  Religious Sectors today  that still maintain Modesty for the Bride at all times in her choice of her wedding dress and is not permitted to enter her Church unless her arms, cleavage, and back are covered, as an act of respect for her place of Worship.   Princess Kate Middleton's wedding dress would be considered "Modest" , yet it was also elegant, and yet everyone loved it!  Brides that do not want to wear a strapless dress on their wedding day can also choose to where these styles and give more choices available to every Bride.

Here are some examples of "Modest Wedding Dresses" offered today:

I AM TALLER THAN YOU..WHAT do I DO??

ARE you a TALL woman...5'7"or MORE and thin?  Many will envy your possible ability to walk the runway, however, don't fret..your ability to wear anything is all a matter of taste!gown

A Ballgown will be your "Princess Dress" if you decide to go this route,  however,"Couture Elegance" is ideal!

We  hope these recommendations will help you with your
search and make it a lot easier!

Remember, to patronize your local Bridal Boutiques for all your needs!   Authorized Dealers are the ONLY ones that will sell what they advertised in certain Bridal Lines.  Buying ON-Line..please BEWARE...what you see is often what you do not receive.

All images shown Are Copywrited by Allure Bridals and have been used with their consent.   If you are interested in any of these styles, Collezione Fortuna Fashion Boutique & Bridals, Su Vecino Courtyard, Lincoln bet. 5th. & 6th., Carmel by The Sea,CA 93921 (831)626-1287  is an "Authorized "Dealer for Allure Bridals including their Private Lable.  For scheduling an appointment give us a call (831)626-1287.  We are always delighted to work with you!

AN UNRESISTIBLE TESTIMONIAL FROM MARYROSE AND FRANCO

Maryrose and Franco are a very special couple in my life.  Both my husband and I are very close family friends for over 40 years, I was Maryrose's Mother's Matron of honor, and I saw both the newly married couple grow up from birth to being adults. 


The Bride purchased her wedding gown from us, and this is her Testimonial:

You both are indeed a very special couple!  Wishing you many years of love, luck, and happiness!

Bongiorno-FINDING THE PERFECT WEDDING DRESS

WHICH IS YOUR STYLE FOR YOUR FIGURE?

IN continuation of yesterday's topic regarding the "Perfect wedding dress to suit your body figure,  today we will highlight a figure for:

THICK WAIST:

A Wedding dress with an "Empire Waist" is flattering, and will not emphasize your thick waistline, and gives the appearance of a long lean torso.

A Princess-line or basque waist calls too much attention to your middle.

Here are some of our favorites:

Every Bride wants to look fabulous!

FOCUS ON YOUR BODY TYPE: FINDING THE PERFECT FIT FOR YOU

Finding the perfect wedding dress, it is important that it is recognized  what is the most flattering shape for your figure.

 One does not need to try on a multitude of wedding gowns to accomplish this.  

 

Here are some simple guidelines:

 

Hourglass figure :

 

If you have a big chest, big hips, thin waist with curves in the right places,  look for  wedding dress  with an "A" line with a dropped waist. This will show off your curves.  A sweetheart neckline is flattering to your bust-line.  A more "fashion-forward" look would be  a fitted dresses with some flare to the bottom(see photo).  Don't be afraid of trying a mermaid or trumpet style gown.

 I would stay away from Empire-waist styles, as they will make your figure appear "unbalanced."

 

Short Waistline:

Your body is naturally proportioned except for the distance from the ribs to your hips.

Settle for the Princess-line which is fitted at the bodice and opening gradually to a full skirt with the same pattern (see photo on the left) or fabric will make your figure appear longer.  If you want to show your nice shoulders, a portrait or a halter top neckline is another way to go!  Also try a slightly dropped waistline style gown will make your torso appear longer.  

 

I would stay away from the "sheath" style as this will make your short waist appear shorter that what it is.

 

                   TIPS:

 

Bear in mind that weight issues may play a part from the time you are ordering your dress from the time it arrives!    It takes up to 20 weeks for your dress to arrive from the date it is ordered, possibly a bit longer if you need special changes..so allow time!   

Always order your dress in the size you are now even if you plan to drop 20 pounds!  It is much easier to take the dress in than letting it out.  Choose the gown that fits your body type today.

 

This will be continued.................happy reading........and wedding dress hunting!