Monday, October 1, 2012
Collezione Fortuna: Weathering the Storm in Retail..is it over yet?
Collezione Fortuna: Weathering the Storm in Retail..is it over yet?: I am listening to "Saturday Night Fever" blasting my ears off..I am thinking back over the years I have been in Retail and all my experien...
Sunday, September 30, 2012
Weathering the Storm in Retail..is it over yet?
I am listening to "Saturday Night Fever" blasting my ears off..I am thinking back over the years I have been in Retail and all my experiences. I have been a Couture Designer and seamstress all my life, with 20 of those years working off my kitchen table with 3 sewing machines ready to roll. My work day would start after dinner working into the night, often to 4 o'clock in the morning to meet deadlines. I would draw the pattern which I could only understand, lay the fabric on the kitchen table and cut away and put the pieces together of my newest creation. Adding the fine finishing touches to complete the masterpiece I was creating took the longest, as everything had to be perfect. Like Dior, my label would be the last item to be sewn on the garment with my hand finished logo. It was a done deal, but I felt proud of my accomplishment.
I did not open "Collezione Fortuna Fashion Boutique" until I was 52 years old. Many thought I was brave or crazy. Our original location was at 121C Lightouse Avenue,Monterey,CA 93940, which was the last turnout coming from Pacific Grove towards Monterey approaching the tunnel. Yes, we had remarkable visability, but it never dawned on me or anyone else at that time it would be one of the most difficult locations. Possibly finding the "Hope Diamond" would have been easier! I can't recall anything negative about the place itself. We gave the best "in store" fashion shows in town with beautiful Models, many I mentored into the Modeling Business. I also was recognized and honoured by my Mentors with the "Business Excellence Award", Monterey Peninsula Chamber of Commerce in 2006. This was an award I did not expect to receive, as there were other businesses who were more deserving than I, an extremely humble to accept. This opportunity opened my eyes to the definition of what the term "Shop Local" really meant and means to me today.
Going on my 8th. year, 4 of it now in Carmel-by-the-Sea, CA, I am now operating a successfull Bridal Salon and have made it thru one of worst economic "recessions/depressions" in history. Are we out of it yet...I thing we have to weather it out more. During the last few years we have had to "rethink" what is working and not working for our businesses from Advertising to Merchandising. This meant looking at the overall picture and studying our customers need, wants, and the dollar amount they are willing to spend. Although,this area has affluence, this doesn't mean our customers will spend impulsively. With housing forclosures, and job losses, this is still a working community. Independently owned businesses failing to watch the trends,and change their ways have gone out of business.
These are the trends I see coming for a Small Business to thrive:
Take a look at your Inventory and see what has sold and the dollar amount spent per item. You may have to adjust and look at other Vendors that offer quality product that will sell in your demographics. For example, if your local customers budget or a wedding dress is under $2,000., it would be foolish for you to bring in inventory that offers wedding dresses for $5,000. Alterations are always going to be extra costs..I don't care what anyone says about this matter. You have to pay the seamstress, don't you?? I never heard of anyone working for free, have you?
Social networking is becoming more powerful that ever. Ask your customers how they are finding you.Most of mine have been through Google, my Website, and other Social Network sites, my blog, ect., and of course "word of mouth" referrals. Most of these advertising tools are free or cost very little money..and network as much as you can, especially in circles that relate to your business.
Check with your local Chamber of Commerce for SCORE Business Counselors. This is a wonderful organization of retired business owners who have had years of expertise from CEO's of Fortune 500 Companies to Small Business Owners. They can give you free Consultations from establishing your Business Plan Goals, Marketing, Patents, Advertising, ect. I consult with SCORE to this day and I cannot give a better recommendation about their organization. Visit their website at www.score.org. for more information.
One last thing, by shopping locally at an independently owned business, you are allowing this business to remain open. These businesses offer the best Customer Service available today by building relationships with their customers and this helps them understand their needs and wants. Not only offering better products that aren't mass produced, it helps build a stronger community.
Now..back to the Bridal business!
I did not open "Collezione Fortuna Fashion Boutique" until I was 52 years old. Many thought I was brave or crazy. Our original location was at 121C Lightouse Avenue,Monterey,CA 93940, which was the last turnout coming from Pacific Grove towards Monterey approaching the tunnel. Yes, we had remarkable visability, but it never dawned on me or anyone else at that time it would be one of the most difficult locations. Possibly finding the "Hope Diamond" would have been easier! I can't recall anything negative about the place itself. We gave the best "in store" fashion shows in town with beautiful Models, many I mentored into the Modeling Business. I also was recognized and honoured by my Mentors with the "Business Excellence Award", Monterey Peninsula Chamber of Commerce in 2006. This was an award I did not expect to receive, as there were other businesses who were more deserving than I, an extremely humble to accept. This opportunity opened my eyes to the definition of what the term "Shop Local" really meant and means to me today.
Going on my 8th. year, 4 of it now in Carmel-by-the-Sea, CA, I am now operating a successfull Bridal Salon and have made it thru one of worst economic "recessions/depressions" in history. Are we out of it yet...I thing we have to weather it out more. During the last few years we have had to "rethink" what is working and not working for our businesses from Advertising to Merchandising. This meant looking at the overall picture and studying our customers need, wants, and the dollar amount they are willing to spend. Although,this area has affluence, this doesn't mean our customers will spend impulsively. With housing forclosures, and job losses, this is still a working community. Independently owned businesses failing to watch the trends,and change their ways have gone out of business.
These are the trends I see coming for a Small Business to thrive:
Take a look at your Inventory and see what has sold and the dollar amount spent per item. You may have to adjust and look at other Vendors that offer quality product that will sell in your demographics. For example, if your local customers budget or a wedding dress is under $2,000., it would be foolish for you to bring in inventory that offers wedding dresses for $5,000. Alterations are always going to be extra costs..I don't care what anyone says about this matter. You have to pay the seamstress, don't you?? I never heard of anyone working for free, have you?
Social networking is becoming more powerful that ever. Ask your customers how they are finding you.Most of mine have been through Google, my Website, and other Social Network sites, my blog, ect., and of course "word of mouth" referrals. Most of these advertising tools are free or cost very little money..and network as much as you can, especially in circles that relate to your business.
Check with your local Chamber of Commerce for SCORE Business Counselors. This is a wonderful organization of retired business owners who have had years of expertise from CEO's of Fortune 500 Companies to Small Business Owners. They can give you free Consultations from establishing your Business Plan Goals, Marketing, Patents, Advertising, ect. I consult with SCORE to this day and I cannot give a better recommendation about their organization. Visit their website at www.score.org. for more information.
One last thing, by shopping locally at an independently owned business, you are allowing this business to remain open. These businesses offer the best Customer Service available today by building relationships with their customers and this helps them understand their needs and wants. Not only offering better products that aren't mass produced, it helps build a stronger community.
Now..back to the Bridal business!
Sunday, September 23, 2012
Collezione Fortuna: I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP...
Collezione Fortuna: I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP...: My thoughts have been heavy, looking thru a Bride's eyes and heart. As a Bridal Boutique owner I had to step back and give some thought t...
Tuesday, September 18, 2012
Collezione Fortuna: I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP...
Collezione Fortuna: I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP...: My thoughts have been heavy, looking thru a Bride's eyes and heart. As a Bridal Boutique owner I had to step back and give some thought t...
Collezione Fortuna: I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP...
Collezione Fortuna: I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP...: My thoughts have been heavy, looking thru a Bride's eyes and heart, as a Bridal Boutique owner I had to step back and give some thought.....
I CAN'T STOP THINKING ABOUT THE DRESS-WHEN TO STOP THINKING AND TIME TO BUY
My thoughts have been heavy, looking thru a Bride's eyes and heart. As a Bridal Boutique owner I had to step back and give some thought to this..why are these young woman loving these dresses and not committing to buy them?
I never could figure this out until now. When I got married 40 years ago at the tender age of 19 years old, we didn't have the media exposure in 1972 like the Internet, allowing us to look at several options available today. Many are fabulous, however, most are not the wisest choices, but they are out there! Women are delaying their weddings until they complete their education and become established in their careers into their late 20's and 30's...some do not find their mate until they are much older.
Their dreams are never gone no matter how old they are or if it's their 2nd. or 3rd. marriage..they want to "shine!" If the dress they are searching for doesn't do this to their heart the search continues.
For example, a very nice "Bride to be" came into my boutique 3 months ago and tried on some wedding dresses. She brought 2 friends with her. One was supportive of her choices, the other talked her out of everything she tried on, which confused her even more. The Bride loved this particular dress which looked absolutely gorgeous on her. Her "supportive friend" thought so, I thought so, her "unsuportive friend" thought it was too casual and became adamant and negative to the point of upsetting the Bride. To make a long story short...she left the store and waited outside until the appointment was over. The Bride still loved the dress she tried on and we all loved it on her as well, however, emotions were kicking in and she wasn't ready to buy, which had to be respected.
I spoke with her a few days later, and she agreed to return again with her "supportive girlfriend" but didn't want to try on anymore dresses anywhere else because she felt that "was the dress."
She called me a couple of weeks ago asking if I still had the dress she absolutely loved, and indicated she had gone out of town to look at other Bridal Salons, but she could not get this particular dress in my Salon out of her mind. She returned to the shop, tried it on again and bought the dress! She had tried on 12 gowns altogether.
It's not a question of liking a dress, Brides have to LOVE IT. With time being an issue in ordering dresses, and companies taking 6-9 months in production time to make your wedding dress, unless you are fortunate to find the dress you "absolutely love" and buy it off the rack..Brides have to order their dresses early and start shopping early or their dress will never arrive in time! When you do find your dress, you have to stop looking at other dresses and stop asking yourself the "what if I don't like it ."...it's DONE.
https://twitter.com/luckycollectionIn the meantime, the Holiday's are creeping among us, and many young women will be getting engaged during Thanksgiving, Christmas, and New Years and we will have 2014 Brides looking for their wedding dress that will make their heart sing! It will be a dream they will never forget.....
I never could figure this out until now. When I got married 40 years ago at the tender age of 19 years old, we didn't have the media exposure in 1972 like the Internet, allowing us to look at several options available today. Many are fabulous, however, most are not the wisest choices, but they are out there! Women are delaying their weddings until they complete their education and become established in their careers into their late 20's and 30's...some do not find their mate until they are much older.
Their dreams are never gone no matter how old they are or if it's their 2nd. or 3rd. marriage..they want to "shine!" If the dress they are searching for doesn't do this to their heart the search continues.
For example, a very nice "Bride to be" came into my boutique 3 months ago and tried on some wedding dresses. She brought 2 friends with her. One was supportive of her choices, the other talked her out of everything she tried on, which confused her even more. The Bride loved this particular dress which looked absolutely gorgeous on her. Her "supportive friend" thought so, I thought so, her "unsuportive friend" thought it was too casual and became adamant and negative to the point of upsetting the Bride. To make a long story short...she left the store and waited outside until the appointment was over. The Bride still loved the dress she tried on and we all loved it on her as well, however, emotions were kicking in and she wasn't ready to buy, which had to be respected.
I spoke with her a few days later, and she agreed to return again with her "supportive girlfriend" but didn't want to try on anymore dresses anywhere else because she felt that "was the dress."
She called me a couple of weeks ago asking if I still had the dress she absolutely loved, and indicated she had gone out of town to look at other Bridal Salons, but she could not get this particular dress in my Salon out of her mind. She returned to the shop, tried it on again and bought the dress! She had tried on 12 gowns altogether.
It's not a question of liking a dress, Brides have to LOVE IT. With time being an issue in ordering dresses, and companies taking 6-9 months in production time to make your wedding dress, unless you are fortunate to find the dress you "absolutely love" and buy it off the rack..Brides have to order their dresses early and start shopping early or their dress will never arrive in time! When you do find your dress, you have to stop looking at other dresses and stop asking yourself the "what if I don't like it ."...it's DONE.
https://twitter.com/luckycollectionIn the meantime, the Holiday's are creeping among us, and many young women will be getting engaged during Thanksgiving, Christmas, and New Years and we will have 2014 Brides looking for their wedding dress that will make their heart sing! It will be a dream they will never forget.....
Monday, August 20, 2012
Collezione Fortuna: Wedding date correction on Taylor-Ortiz Wedding
Collezione Fortuna: Wedding date correction on Taylor-Ortiz Wedding: I would like to send my apologies to Stephanie and Claudio Ortiz!!! Their Wedding Date is August 4, 2012, not August 5, 2012 as mentioned ...
Collezione Fortuna: Wedding date correction on Taylor-Ortiz Wedding
Collezione Fortuna: Wedding date correction on Taylor-Ortiz Wedding: I would like to send my apologies to Stephanie and Claudio Ortiz!!! Their Wedding Date is August 4, 2012, not August 5, 2012 as mentioned ...
Wedding date correction on Taylor-Ortiz Wedding
I would like to send my apologies to Stephanie and Claudio Ortiz!!! Their Wedding Date is August 4, 2012, not August 5, 2012 as mentioned in my blog! Thank you for bringing this to my attention!! Regards, Cathy
Collezione Fortuna: A Letter from Steve Lang, CEO and Owner of Moncher...
Collezione Fortuna: A Letter from Steve Lang, CEO and Owner of Moncher...: A s Professionals in the Bridal Industry, we work hard every day to offer the best of the best products from the major designers in Wedding ...
Collezione Fortuna: A Letter from Steve Lang, CEO and Owner of Moncher...
Collezione Fortuna: A Letter from Steve Lang, CEO and Owner of Moncher...: A s Professionals in the Bridal Industry, we work hard every day to offer the best of the best products from the major designers in Wedding ...
A Letter from Steve Lang, CEO and Owner of Moncheri Bridals, etal.
As Professionals in the Bridal Industry, we work hard every day to offer the best of the best products from the major designers in Wedding Dresses, Bridesmaids, Mothers of the Occasion, Social Special Occasion, Prom, and Quinciniera. We have invested thousands of dollars to become "Authorized Retailers" by these companies we represent and we stand behind what we sell. We would not be in this business if we were not dedicated.
I would like to share a very important Notice received by Mr. Steven Lang, the Owner and CEO of Moncheri Bridals, ect., one of the largest Bridal, Prom, Social Special Occasion companies. Mr. Lang is making every effort to stop the Counterfeit Manufacturing of all overseas manufacturing of Bridals and other fashions, as this is becoming a major problem and effecting "Brick and Mortar" bridal Stores. Being a "Brick and Mortar" store, I cannot stress further to stop buying from these overseas dealers. They steal our ideas, and we resent this. We put long hours meeting with clients only to get ideas from us and then try to purchase overseas. I will say it again..you will never and cannot expect to get the same Bridal gown overseas that costs $300, that we sell for $2500 from a major designer! It's a fact. Save your money and tears....we know our Industry otherwise we would not represent it in the Professionalism we do today.
Here is Mr. Lang's letter..please read it, remember it when you sit at your computer shopping online at one of these websites:
Before Ordering Your Prom or Bridal Gown Online…. Beware!
You've searched hours, weeks or even months online scanning dozens of websites
for your dream dress. Then you find a site with fantastic prices that beat the
competition. The site features the same photos of dresses from designers that you
recognize and respect. But the prices are half – or even less. Better yet, they offer
to custom make your dress to fit your measurements instead of buying an off-therack size.
Sound too good to be true? Well, then it probably is! If you’re tempted to order a
dress online and the price is super cheap, think again. The Internet is recently
flooded with hundreds of websites selling knock-offs dresses. Instead of getting an
authentic designer dress at a ridiculously low price, what you risk getting is a cheap
counterfeit version coming to you directly from a factory in China.
Delivery to your home can take up to 30 days or longer and might not reach you in
time for your event… and that’s if you even receive your order at all.
If you do get a dress from a knock-off site, it may or may not look like the picture
on their website. The Chinese factories behind the slick websites are using the
designers' copyrighted photos without permission. But the counterfeit sites lack
the original patterns needed to sew the dresses. Instead, they try to duplicate them
based on the photo taken by the original designer. As a result, a lot of guess work
goes into the dress when it comes to construction, fabric and embellishments like
beading and lace.
Do you really want to leave your once-in-a-lifetime-event prom dress or
wedding dress to chance?
Here's how to spot a website selling knock-offs or counterfeit dresses:
If designers are named on a website, find that designer’s website. Then
check the Store Locator for a list of retailers authorized to sell their dresses. If
the website/store is not listed, then beware that they are not selling true
designer gowns.
The Contact Us page should have a phone number and address listed (preferably
within the US), not just an email, for customer service. If the site has a phone
number or address in China, that’s a red flag. It might be difficult to contact
them about your order given the time difference and the language barrier.
Some U.S. phone numbers merely forward the calls to China so ask where you
are calling. If the website claims that you can return the dress for a full refund you can be
fairly certain that this is a China website. In most cases, Authorized Retailers
for these dresses cannot take returns unless the merchandise has a factory
defect. Many people who order from the counterfeit websites are not able to
get refunds either unless the item is shipped back to China which can be very
costly.
The websites requests more than a few of your body measurements.
Professional dress and bridal shops in the USA typically rely on three to four
key measurements as provided on size charts created by the designers.
If the models heads are cropped off in the photos, this could be an attempt
to try to disguise copyrighted photos the counterfeit sites are using without the
permission of the designers.
Before placing your order directly from a Chinese counterfeit website please
understand:
You may not be able to get a refund if the dress you ordered arrives not as
pictured
If you are required to return the dress to China to get your refund, the shipping
can be costly ($50-150 or more). Whether or not you will actually get your
refund is not certain. You may end up with no dress and no money.
Your local bridal and prom stores have no connection to these sites and can not
help you with a refund. These dresses are only copies and the original
designers or stores who sell them are in no way responsible for defective or
poor construction.
There is a pending lawsuit against these counterfeit websites. Once the lawsuit is
won, shipping companies such as Fedex, UPS and DHL could begin seizing
packages with dresses that arrive at U.S. Customs that have shipped from
China labeled as "samples" so that the the American consumer can avoid
paying the customs duties and taxes that are legally required. Your order could
be one of the packages that are seized by the shipping companies and you
may never receive it at all or be required to pay the taxes due before it's
forwarded on to you.
Consumers ordering merchandise directly from China are hurting American
businesses that are facing loss of business resulting in layoffs of many
American workers by stores and their suppliers.
Shop from "Brick and Mortar" stores for your wedding dress...I can say no more!
Here at Collezione Fortuna Fashion Boutique and Bridals, our wedding dresses are authentic, along with our Bridesmaids Collections. We are "Authorized Retailers" for Allure Bridals,(Private Collection), Allure Bridesmaids, CB Couture, and their Private Collection. White One by Pronovias, Christina Wu, and their Private Collection, Bill Levcoff Bridesmaid's, and other exclusives to our store in Carmel only.
We offer the best from these collections here locally. For an appointment, give us a call (831)626-1287, or email us at collezionefortuna@yahoo.com.
Be educated, be wise!
I would like to share a very important Notice received by Mr. Steven Lang, the Owner and CEO of Moncheri Bridals, ect., one of the largest Bridal, Prom, Social Special Occasion companies. Mr. Lang is making every effort to stop the Counterfeit Manufacturing of all overseas manufacturing of Bridals and other fashions, as this is becoming a major problem and effecting "Brick and Mortar" bridal Stores. Being a "Brick and Mortar" store, I cannot stress further to stop buying from these overseas dealers. They steal our ideas, and we resent this. We put long hours meeting with clients only to get ideas from us and then try to purchase overseas. I will say it again..you will never and cannot expect to get the same Bridal gown overseas that costs $300, that we sell for $2500 from a major designer! It's a fact. Save your money and tears....we know our Industry otherwise we would not represent it in the Professionalism we do today.
Here is Mr. Lang's letter..please read it, remember it when you sit at your computer shopping online at one of these websites:
Before Ordering Your Prom or Bridal Gown Online…. Beware!
You've searched hours, weeks or even months online scanning dozens of websites
for your dream dress. Then you find a site with fantastic prices that beat the
competition. The site features the same photos of dresses from designers that you
recognize and respect. But the prices are half – or even less. Better yet, they offer
to custom make your dress to fit your measurements instead of buying an off-therack size.
Sound too good to be true? Well, then it probably is! If you’re tempted to order a
dress online and the price is super cheap, think again. The Internet is recently
flooded with hundreds of websites selling knock-offs dresses. Instead of getting an
authentic designer dress at a ridiculously low price, what you risk getting is a cheap
counterfeit version coming to you directly from a factory in China.
Delivery to your home can take up to 30 days or longer and might not reach you in
time for your event… and that’s if you even receive your order at all.
If you do get a dress from a knock-off site, it may or may not look like the picture
on their website. The Chinese factories behind the slick websites are using the
designers' copyrighted photos without permission. But the counterfeit sites lack
the original patterns needed to sew the dresses. Instead, they try to duplicate them
based on the photo taken by the original designer. As a result, a lot of guess work
goes into the dress when it comes to construction, fabric and embellishments like
beading and lace.
Do you really want to leave your once-in-a-lifetime-event prom dress or
wedding dress to chance?
Here's how to spot a website selling knock-offs or counterfeit dresses:
If designers are named on a website, find that designer’s website. Then
check the Store Locator for a list of retailers authorized to sell their dresses. If
the website/store is not listed, then beware that they are not selling true
designer gowns.
The Contact Us page should have a phone number and address listed (preferably
within the US), not just an email, for customer service. If the site has a phone
number or address in China, that’s a red flag. It might be difficult to contact
them about your order given the time difference and the language barrier.
Some U.S. phone numbers merely forward the calls to China so ask where you
are calling. If the website claims that you can return the dress for a full refund you can be
fairly certain that this is a China website. In most cases, Authorized Retailers
for these dresses cannot take returns unless the merchandise has a factory
defect. Many people who order from the counterfeit websites are not able to
get refunds either unless the item is shipped back to China which can be very
costly.
The websites requests more than a few of your body measurements.
Professional dress and bridal shops in the USA typically rely on three to four
key measurements as provided on size charts created by the designers.
If the models heads are cropped off in the photos, this could be an attempt
to try to disguise copyrighted photos the counterfeit sites are using without the
permission of the designers.
Before placing your order directly from a Chinese counterfeit website please
understand:
You may not be able to get a refund if the dress you ordered arrives not as
pictured
If you are required to return the dress to China to get your refund, the shipping
can be costly ($50-150 or more). Whether or not you will actually get your
refund is not certain. You may end up with no dress and no money.
Your local bridal and prom stores have no connection to these sites and can not
help you with a refund. These dresses are only copies and the original
designers or stores who sell them are in no way responsible for defective or
poor construction.
There is a pending lawsuit against these counterfeit websites. Once the lawsuit is
won, shipping companies such as Fedex, UPS and DHL could begin seizing
packages with dresses that arrive at U.S. Customs that have shipped from
China labeled as "samples" so that the the American consumer can avoid
paying the customs duties and taxes that are legally required. Your order could
be one of the packages that are seized by the shipping companies and you
may never receive it at all or be required to pay the taxes due before it's
forwarded on to you.
Consumers ordering merchandise directly from China are hurting American
businesses that are facing loss of business resulting in layoffs of many
American workers by stores and their suppliers.
Shop from "Brick and Mortar" stores for your wedding dress...I can say no more!
Here at Collezione Fortuna Fashion Boutique and Bridals, our wedding dresses are authentic, along with our Bridesmaids Collections. We are "Authorized Retailers" for Allure Bridals,(Private Collection), Allure Bridesmaids, CB Couture, and their Private Collection. White One by Pronovias, Christina Wu, and their Private Collection, Bill Levcoff Bridesmaid's, and other exclusives to our store in Carmel only.
We offer the best from these collections here locally. For an appointment, give us a call (831)626-1287, or email us at collezionefortuna@yahoo.com.
Be educated, be wise!
Collezione Fortuna: CONGRATULATIONS STEPHANIE AND CLAUDIO ORTIZ
Collezione Fortuna: CONGRATULATIONS STEPHANIE AND CLAUDIO ORTIZ: W e would like to extend our congratulations to Stephanie Taylor and Claudio Ortiz who were married on August 5, 2012 at the Georis Winery i...
CONGRATULATIONS STEPHANIE AND CLAUDIO ORTIZ
We would like to extend our congratulations to Stephanie Taylor and Claudio Ortiz who were married on August 5, 2012 at the Georis Winery in Carmel Valley, CA!
Stephanie scheduled an appointment with us at Collezione Fortuna Fashion Boutique. We met with Stephanie and worked with her over a period to help her select the "perfect" dress for her, as she wanted something special that was more "fashion forward" than any other wedding dress she had ever seen.
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Stephanie and her Mother Pat both said "YES" at the same time to our gorgeous Allure Couture Bridal Gown that fit her perfectly off the rack requiring no alterations at all! Stephanie was totally thrilled..and we all shared the excitement, and the box of kleenex for the tears of joy! She had found her dress..and she looked just stunning, and it was exactly what she was looking for to wear on her wedding day! Stephanie is a local resident , and she was thrilled to the fact that she did not have to travel to the San Francisco Bay area and search for her dress when we had everything she was looking for at Collezione Fortuna Fashion Boutique and Bridals here in Carmel!
We thank Stephanie for trusting US with the most important purchase of her lifetime, her wedding gown and accessories! Gals, we can do the same for you! How about it?? Give us a call for your appointment (831)626-1287, or email us at collezionefortuna@yahoo.com today! http://www.weddingwire.com/vendor/VendorViewStoreFront?mode=edit&tab=profilewww.collezionefortuna.com
Stephanie scheduled an appointment with us at Collezione Fortuna Fashion Boutique. We met with Stephanie and worked with her over a period to help her select the "perfect" dress for her, as she wanted something special that was more "fashion forward" than any other wedding dress she had ever seen.
.jpg)
We thank Stephanie for trusting US with the most important purchase of her lifetime, her wedding gown and accessories! Gals, we can do the same for you! How about it?? Give us a call for your appointment (831)626-1287, or email us at collezionefortuna@yahoo.com today! http://www.weddingwire.com/vendor/VendorViewStoreFront?mode=edit&tab=profilewww.collezionefortuna.com
Collezione Fortuna: CONGRATULATIONS MR. AND MRS. JOSH ROSENTAL
Collezione Fortuna: CONGRATULATIONS MR. AND MRS. JOSH ROSENTAL: Summer is the the most popular time for Weddings here in the Monterey Peninsula! We congratulate Rachel and Josh Rosenthal who were marri...
CONGRATULATIONS MR. AND MRS. JOSH ROSENTAL
Summer is the the most popular time for Weddings here in the Monterey Peninsula!
We congratulate Rachel and Josh Rosenthal who were married on July 15, 2012.
Rachel came into our Bridal Boutique with her Step-mom Betsy, and I went over her theme of her wedding and the location, which was the "Memory Garden" at the Monterey Whaling Station by the Wharf in Monterey, California. The location is a local Historial park with Spanish flair of "Old Monterey"..with beautiful roses in a variety of colours..the perfect setting for a Summer Wedding.
Without giving it much thought, Rachel tried on and fell in love with her wedding dress by "Victoria Bridals" which was strapless, out of satin and organza. It had beautiful layers of ruffles trimmed in lace which were all different which added flair and personality to her dress with a corset back for a perfect fit! Rachel was thrilled, and bought her dress off the rack! We made a Bride very happy, we couldn't ask for more!
At Collezione Fortuna Fashion Boutique and Bridals, located at Su Vecino Courtyard, Lincoln Bet. 5th. & 6th., Carmel-by-the-Sea, CA 93921, we continue to serve our customers locally, and from out-of-town, including Santa, Cruz, CA, and the entire State of California.
Let us make your take a special one too! For an appointment just pick up the phone and call us (831)626-1287, or email us at collezionefortuna@yahoo.com with your appointment request! We return our calls promptly and respond to e-mails!
Also visit our website at www.collezione fortuna.com.http://www.weddingwire.com/vendor/VendorViewStoreFront?mode=edit&tab=profile
We congratulate Rachel and Josh Rosenthal who were married on July 15, 2012.
Rachel came into our Bridal Boutique with her Step-mom Betsy, and I went over her theme of her wedding and the location, which was the "Memory Garden" at the Monterey Whaling Station by the Wharf in Monterey, California. The location is a local Historial park with Spanish flair of "Old Monterey"..with beautiful roses in a variety of colours..the perfect setting for a Summer Wedding.
At Collezione Fortuna Fashion Boutique and Bridals, located at Su Vecino Courtyard, Lincoln Bet. 5th. & 6th., Carmel-by-the-Sea, CA 93921, we continue to serve our customers locally, and from out-of-town, including Santa, Cruz, CA, and the entire State of California.
Let us make your take a special one too! For an appointment just pick up the phone and call us (831)626-1287, or email us at collezionefortuna@yahoo.com with your appointment request! We return our calls promptly and respond to e-mails!
Also visit our website at www.collezione fortuna.com.http://www.weddingwire.com/vendor/VendorViewStoreFront?mode=edit&tab=profile
Thursday, June 28, 2012
Collezione Fortuna: NEW BRIDAL GOWN COLOUR THAT WILL HAVE YOU BLUSH.....
Collezione Fortuna: NEW BRIDAL GOWN COLOUR THAT WILL HAVE YOU BLUSH.....: Have you heard? The newest trend in Bridal Gowns for 2013 will have you blush! Bridal gown trends have changed ! Colour has been added...
NEW BRIDAL GOWN COLOUR THAT WILL HAVE YOU BLUSH....!
Have you heard? The newest trend in Bridal Gowns for 2013 will have you blush!
Bridal gown trends have changed ! Colour has been added to the palette and one of the most popular colours is the pastel rose tones, blush, rose- beige, cafe-ivory, light pastel blue, soft pale grey, and light green. These colours add a new "twist" of what today's modern Bride will wear for her wedding, including the colours black and red! Basically, it's your wedding, it's your dress. Not for everyone, but the traditional styles and colours, white, ivory will always remain the first choice .
Here are some of our favorite gowns and are available at Collezione Fortuna Fashion Boutique:
Aren't these colours fun? Available from Private Collections only found at our boutique, for more information, and to schedule your appointment, give us a call (831)626-1287...all for the "blushing bride."www.collezionefortuna.com
Bridal gown trends have changed ! Colour has been added to the palette and one of the most popular colours is the pastel rose tones, blush, rose- beige, cafe-ivory, light pastel blue, soft pale grey, and light green. These colours add a new "twist" of what today's modern Bride will wear for her wedding, including the colours black and red! Basically, it's your wedding, it's your dress. Not for everyone, but the traditional styles and colours, white, ivory will always remain the first choice .
Here are some of our favorite gowns and are available at Collezione Fortuna Fashion Boutique:
Aren't these colours fun? Available from Private Collections only found at our boutique, for more information, and to schedule your appointment, give us a call (831)626-1287...all for the "blushing bride."www.collezionefortuna.com
Tuesday, June 12, 2012
Friday, June 1, 2012
Collezione Fortuna: PART 3- HAVING CHILDREN AS JR. BRIDESMAIDS AND FLO...
Collezione Fortuna: PART 3- HAVING CHILDREN AS JR. BRIDESMAIDS AND FLO...: I ncluding children under 12 years of age is often a common occurrence. Having a Junior Bridesmaids, one or two walking in together with 2 ...
PART 3- HAVING CHILDREN AS JR. BRIDESMAIDS AND FLOWER GIRLS
Including children under 12 years of age is often a common occurrence. Having a Junior Bridesmaids, one or two walking in together with 2 Flower girls completes the Bridesmaid Court.
www.collezionefortuna.com
At Collezione Fortuna Fashion Boutique and Bridals, we have a wide array of Junior Bridesmaid's and Flower Girls fashions to coordinate with your selected Bridemaid's dresses. We have experience in measuring and sizing everyone! At the time of your appointment, we recommend your child be rested, having something to eat or drink before their appointment. Give us a call today (831)626-1287, www.collezionefortuna.com.
How old should children be ? It depends on the child's personality is the key. Are they shy? Have they ever been in a wedding before? How do they feel having many "eyes" looking at them as they walk down the isle during the wedding procession.
Flower girls...I would think carefully before you expose a young child to this task. Are they outgoing? Have they been in a wedding? If they have this is a "plus" in your favor, because young children can be unpredictable and "freak out".
Purchasing a dress for a Junior Bridesmaid or your Flower Girls cannot be done way in advance. Why? Because they are still growing like weeds. In view of these facts, you still need to think 12 weeks ahead of the wedding date..that is the day they are wearing the dress, which is the day of the wedding!
In placing your order 12 weeks ahead, consider the child's size at the time of the order, AND the pattern of their growth pattern within that year. Ordering their dress 2 sizes larger than their regular size is a safe guide to follow. Always bear in mind there will be the cost of alterations which have to be factored in!
Thursday, May 31, 2012
Collezione Fortuna: PART 3 SERIES- WHAT TO EXPECT FROM YOUR BRIDESMAID...
Collezione Fortuna: PART 3 SERIES- WHAT TO EXPECT FROM YOUR BRIDESMAID...: Y ou have selected your wedding dress-finally! What a relief to get this part of of your wedding plans completed. The bridal party has ...
PART 3 SERIES- WHAT TO EXPECT FROM YOUR BRIDESMAIDS APPOINTMENT
Although there is no set rule on how many you have chosen to be part of the group, my recommendation is to select wisely. Once your choice is made and the girls have been asked to participate there is no change of heart! SO, dear Bride you must be in control! There is always going to be someone in your Bridal party that is going to disagree with your choices of dresses, colours, you name it..so put the cards on the table before you book your appointment with the Bridal Salon for the dresses!
These are my suggestions and what to expect from your Bridesmaids appointment:
1. Bride-go thru some Bridal Magazines like "The Knot" and get some ideas on current styles. Establish your colour theme and most important your budget for the dresses. Bridesmaids dresses depending on the fabrics can range anywhere from $150.-$300..maybe more! So don't drive yourself crazy driving all over town trying to save $10.00-$20.00. Consider your time, gas, and other factors wasted..IT'S JUST NOT WORTH IT!
2. Stay away from On-Line websites who offer you "too-good to be true prices" for the same dress! You cannot expect to get the same dress at an On-Line(especially overseas)website offering the same dress for $99.00 when an Authorized Retailer for that dress is selling it at the proper price! There is a huge difference, and we have dresses in the backroom of our Bridal salon to prove it! The fabrics from these On-Line retailers are not the same, and the workmanship is horrible. Save your money and tears...The prices are always set by the Designers!
3. Establish who is going to pay for the dresses in advance..is your family picking up the tab..or will your girls in your Bridal party?? Discuss this ahead of time. If the reason is "they can't afford it" don't take it personal. Times are bad right now for many during this economic downturn.
4. Set a meeting with your Bridal party to discuss your wishes..do you want the girls to wear the same dress in the same color, different styles same fabric and color, ect. Do this before your appointment!
5. Set up your Bridal Appointment. Make it at at time all your girls can attend..and be prepared to buy. It's rude to waste 2 hours of a consultants time unless you are ready to move forward and order your dresses. Expect to pay for the dresses in full at the time of your order..and..to receive the dresses in time please allow 12 weeks for delivery. Waiting too long=no dresses!
6. Have your Bridesmaids bring a pair of shoes with them in the height you plan to wear with the dresses, including any personal undergarments.
7. Be in charge! You may want to appoint one person you can trust to help make a positive buying decision. Remember, it's your wedding....your color choices and dress selection is yours! As stated earlier, there is going to be someone who will downright refuse to wear the dress chosen..and disagree with everything. Majority rules here...this is when you have to "take" the girl aside and politely discuss your wishes with her. If she downright refuses to compromise make it "her choice" to back out of the wedding. If she is sincerely wanting to be in your wedding, she will compromise for one day. Find out her reasons and try to work with her if all possible. Example- She may like the color of the dress but doesn't feel comfortable in a strapless dress.
8. Once you have selected your dresses and deposits made, you will be measured by the consultant.
9. Bestselling dresses will be around for years! Yardage can be ordered at extra . Do this at the same time you order your Bridemaids dresses to assure proper dye lot. The dye lot colour sample may vary slightly from the exact colour of the dress and this is not unusual at all.
Once you have completed the task of taking care of your Bridesmaids dresses..you can move onto the next step!
For more information and to schedule your appointment for your Bridesmaids, give us a call today (831)626-1287, www.collezionefortuna.com.
Happy Shopping!
Tuesday, May 29, 2012
Collezione Fortuna: BRIDESMAIDS DRESSES SERIES- PART 2- ONE OF MY BRID...
Collezione Fortuna: BRIDESMAIDS DRESSES SERIES- PART 2- ONE OF MY BRID...: O ne of your Bridesmaids is pregnant....what are you to for a dress? Pregnancies happen every day! Whether or not your bridesmaid p...
BRIDESMAIDS DRESSES SERIES- PART 2- ONE OF MY BRIDESMAIDS IS PREGNANT...WHAT DO WE DO FOR A DRESS?
One of your Bridesmaids is pregnant....what are you to for a dress?
Pregnancies happen every day! Whether or not your bridesmaid plans to share her personal information with you..well...is something you can't control..many pregnancies are"surprises"...or just planned. It's personal...
Lets move on to what she can wear! Most companies take up to 12 weeks to order a Bridesmaids dress. You will have to tell your Vendor one of your Bridesmaids is pregnant at the time you place her order,and give her delivery date of the baby,and the approximate time of the stage of her pregnancy at the time of her wedding.
Sizing pregnant Bridesmaid or a Bride can be difficult! Alterations are always going to be part of the picture. IF she is slim, and has had other pregnancies, this may determine how much weight she has gained in the past. The normal weight gain is 20-30 pounds with jumps in weight gain in the 3rd., 6th. and the last 8 weeks of pregnancy. If she is planning a pregnancy prior to your wedding and shares this information with you, most likely she will be pregnant by the time your dresses arrive! If this is the case, she would be 5 months pregnant(12 week delivery of the dress approximately). In this case, I would NOT order her normal dress size in the Bridesmaids dress you select, but you can either go with a loose fitting "empire" dress, ordering it 4 sizes larger(to be safe) and have it altered to fit. MY honest recommendation is to with a Maternity Bridesmaids dress! There are many flattering styles, and color selections available,and this take away the guessing game of what size to choose because they are made to fit properly.
Here are my recommendations for your Bridesmaids who are pregnant in the early stages of pregnancy(under 3 months):
Any pregnancy beyond the first trimester will be obvious in most women, especially after giving birth to one or 2 children. This is just a "fact" of life. I would recommend staying away from form fitting styles as they are uncomfortable to wear even in the early stages of pregnancy.
If the pregnancy is beyond 3 months, I would just order a Maternity Bridesmaids dress for her. This can be worn also should she have given birth a few weeks prior to her wedding if necessary. These styles are flattering:
The above is just an example what we have available for your Bridesmaids should a pregnancy occur. With different styles,and colors available we can accommodate anyone! She would still need to be measured at the time of your order to determine the correct size.
For more information and to make your appointment , call us (831)626-1287, www.collezionefortuna.com.
Sunday, May 27, 2012
Collezione Fortuna: BRIDESMAIDS ARE SPECIAL WEEK- PART 1
Collezione Fortuna: BRIDESMAIDS ARE SPECIAL WEEK- PART 1: Bridesmaids are SPECIAL WEEK- Part 1 N othing is more special than having Bridesmaids included as part of your wedding court. Whether ...
BRIDESMAIDS ARE SPECIAL WEEK- PART 1
Bridesmaids are SPECIAL WEEK- Part 1
Nothing is more special than having Bridesmaids included as part of your wedding court. Whether you have one or 20, it is important that you do sit down and have mature discussion of what you have in mind several months in advance of your wedding day.
Brides usually choose their Bridesmaids as soon as they become engaged. Part of the group is usually your sister, members of your family, including members of the groom's family, your most intimate childhood friends you have already establish a"lifelong"bond. You will need to consider these important factors when you do establish your budget for Bridesmaid's dresses:
1. Who is going to pay for the dresses? Are you planning to pay for them or the chosen Bridesmaid? Some Brides do purchase the Bridesmaids dresses for their Bridal Group as "Thank you" gift.
2. Who is going to be your Maid/Matron of Honor? Are you having any children in the wedding as flower girls,junior Bridesmaids?
3. Have you established your color theme,and where you plan to buy the dresses?
4. Do you want your Bridesmaids to wear the sames style and color?
Be sure you discuss your plans with your girls before you book your appointment, and they understand clearly what you have in mind. You are the Bride and you are the one to make the last call on what you want the girls to wear. Be courteous to respect everyone's budget.
www.collezionefortuna.comAt Collezione Fortuna Fashion Boutique, our Bridesmaids Collection consists of Allure Bridesmaids, and Bill Levcoff. Size ranges are from 2 to 32! The Color palette is over 57 colors with fabrics from silky satins, chiffons,and the workmanship is the best you can find. Also..these dresses do NOT look like Bridesmaid's dresses and can be worn again! Isn't that fabulous? Also, bear in mind, please allow 14-16 weeks for Bridesmaids dresses to arrive..so..plan ahead to book your appointment and place your order! A deposit will be required to be paid at that time, which is normal.
Have any questions and want to book an appointment with us? Call us today (831)626-1287...let the Bridemaids shopping begin!
Sunday, May 20, 2012
Collezione Fortuna: Run to our SEASONAL DESIGNER BRIDAL GOWN CLEARANCE...
Collezione Fortuna: Run to our SEASONAL DESIGNER BRIDAL GOWN CLEARANCE...: HAVE YOU HEARD???? We are having our Seasonal Year-end Designer Bridal Gown Clearance We love Weddings and we love to pass value...
Run to our SEASONAL DESIGNER BRIDAL GOWN CLEARANCE
We love Weddings and we love to pass values to our Brides!! At Collezione Fortuna Fashion Boutique we continue to offer only the BEST when it comes to our selection! Many our under the impression that small Bridal Boutiques are "up there" in prices! That us absolutely not true! We are access to Private Collections priced anywhere from $800-$2800.00 at the most. Our sale offers select styles and sizes anywhere from $250.00 -$1000. So, if you are holding out for the last minute..give us a call to set up your appointment (831)626-1287 today....and our appointments are FREE!
Friday, May 18, 2012
Collezione Fortuna: LOOK YOUR BEST IN YOUR WEDDING DRESS ONCE ALTERATI...
Collezione Fortuna: LOOK YOUR BEST IN YOUR WEDDING DRESS ONCE ALTERATI...: In the last few weeks , we have covered what it takes in completing the proper alterations, and your fittings in your wedding dress. To ...
LOOK YOUR BEST IN YOUR WEDDING DRESS ONCE ALTERATIONS ARE COMPLETED
To summarize, and as a Professional in this Industry with over 40 years experience in Couture Design, Alterations, we still stand by the following facts:
1. Alterations are NEVER free..if someone wants to work for nothing..that is up to them! The quality of their work ..questionable! Why? Many , and I say many young brides today lack the skills, and do not recognize the quality of expert alterations performed by a Professional in Bridal Alterations, and the difference from someone who sews as a "HOBBY!" There is a HUGE difference! Anyone can make a veil, sew a comb on it and put flowers..and give it away for free. Do you want to wear this on your head on a wedding dress dress that you have spent $1,000 plus dollars??? I don't think so! I would rather have a florist make a corsage to wear in my hair! Veils can cost up to $250.00 or more, especially the Cathedrals..do you think this is going to be given away for free with every dress a salon sells???? I don't think so..unless it's a very large purchase and the entire Bridal Group makes their purchase at that salon. You cannot give away the store.
2. The Price of wedding gowns..all of them are set by the designers. If the Bridal salon wants to mark up the gown to cover their alterations costs..it's up to the Bridal Salon..to each his own.
3. Unless you are a large Bridal Salon, you will have at least 2 highly qualified Seamstresses working for you in your shop and on your payroll. There is no way possible you can operate your store by yourself and perform alterations in a professional way and consult with Brides who book appointments with you. If you can do this..well, you are not busy enough!
4. The trend right now we are seeing is "last minute" buying off the rack. This means you have waited too long and it's too late to order your dress in your size. Alterations will be a reality..so don't assume they are included in the cost of the dress.
5. If you don't believe what I am telling you..pick up the phone and make several calls to Bridal Salons all over, including Davids Bridal. I bet the majority of 99% charges for all Alterations!!!!!! Some even charge for color swatches! Some Bridal Salons in Metropolitan areas limit appointment times, and do charge for appointments!!! This is now starting to become an Industry Standard of the future highlighting the true Professionalism of this industry. Be prepared to accept some changes!
6. Your final alterations of your dress is done about 3 weeks before your wedding. The gown is basted and final adjustments are made to the dress.
7. There are companies that their specialty is "Customizing" your dress..if you want a longer train, sleeves added long or short, ect, beading added, change of fabrics, they will do this for you , of course, these will take extra time,and extra costs. I can't stress enough it can take up to 20-24 weeks to order your dress with custom changes.
If you have any questions, please let us know at the time of your consultation . Collezione Fortuna Fashion Boutique never charges for an appointment and we never make promises we cannot deliver. Give us a call for your appointment (831)626-1287, website, www.collezionefortuna.com.
Tuesday, May 1, 2012
Collezione Fortuna: PART 6: COLLEZIONE FORTUNA- THE TRUTH ABOUT ALTERA...
Collezione Fortuna: PART 6: COLLEZIONE FORTUNA- THE TRUTH ABOUT ALTERA...: IN the last 5 Blog Posts about " The Truth About Alterations", we would like to summarize these facts including how your Bridal Gown should ...
PART 6: COLLEZIONE FORTUNA- THE TRUTH ABOUT ALTERATIONS
IN the last 5 Blog Posts about " The Truth About Alterations", we would like to summarize these facts including how your Bridal Gown should fit once all alterations are completed:
1. Once the bust line is taken in, it should shape your bust line to it's natural shape. It should not be tight. Extra bra cups may be added inside the lining of the bra built in for extra shape and uplift. The built-in corset should be comfortable not tight! You want to be able to breath not faint..
There should be no "back-flab"!!!! If there is, the gown is too tight.
2. The waistline should be at it's natural length. Again, you should be able to zip up the dress easily. If you can't..it's too tight! Lace back corset dresses are a plus for"curvy" figures. No zipper worries, but again, the dress needs to fit properly!
3. Hips- you should be able to sit in a chair comfortably. If you can't the dress is too tight! Be aware "trumpet" styles are often taken in more than they should be without consideration of the fabric of the dress. Laces and tulle overlay fabrics may rip if too tight. Satins may leave seam wholes.
4. The length- did you get measured for the proper length wearing the proper shoe length you plan to wear on your wedding day? Once this measurement is taken, you have to stay with that shoe length or the dress will be longer than you want it to be and your heels will get caught in the dress. An experienced Consultant in Alterations will know how to take your proper measurements for your dress.
5. Bear in mind, Alterations are extra in 99.9% Bridal salons and Bridal Boutiques, and David's Bridal and never negotiated. This shouldn't be a surprise , and alterations are never free! If they are advertised as "FREE" beware because they are often incorporated into the cost of the dress..you are going to pay no matter what..no one works for free!
6. Allow time to order your dress! It can take up to 6-9 months. Start looking or you will end up buying off the rack. Bridal salons/stores can only do so much to get your "dream dress" in time for your wedding. It's not their fault if you wait to the last minute to order.
7. Stay AWAY from ONLINE retailers...! There is NO WAY on earth you will get a $2400 dress from a website stating a major bridal lines name for $350 or less. Shop local..there is a huge difference in every aspect.
At Collezione Fortuna Fashion Boutique and Bridals, Su Vecino Courtyard, Lincoln Bet. 5th. & 6th, Carmel,CA 93921, (831)626-1287, www.collezionefortuna.com, we know our inventory like the palm of our hand, and have many years experience in Fashion. Shop locally with us by calling for your appointment today (831)626-1287.
(c)2012,Collezione Fortuna Fashion Boutique & Bridals, All Rights Reserved
1. Once the bust line is taken in, it should shape your bust line to it's natural shape. It should not be tight. Extra bra cups may be added inside the lining of the bra built in for extra shape and uplift. The built-in corset should be comfortable not tight! You want to be able to breath not faint..
There should be no "back-flab"!!!! If there is, the gown is too tight.
2. The waistline should be at it's natural length. Again, you should be able to zip up the dress easily. If you can't..it's too tight! Lace back corset dresses are a plus for"curvy" figures. No zipper worries, but again, the dress needs to fit properly!
3. Hips- you should be able to sit in a chair comfortably. If you can't the dress is too tight! Be aware "trumpet" styles are often taken in more than they should be without consideration of the fabric of the dress. Laces and tulle overlay fabrics may rip if too tight. Satins may leave seam wholes.
4. The length- did you get measured for the proper length wearing the proper shoe length you plan to wear on your wedding day? Once this measurement is taken, you have to stay with that shoe length or the dress will be longer than you want it to be and your heels will get caught in the dress. An experienced Consultant in Alterations will know how to take your proper measurements for your dress.
5. Bear in mind, Alterations are extra in 99.9% Bridal salons and Bridal Boutiques, and David's Bridal and never negotiated. This shouldn't be a surprise , and alterations are never free! If they are advertised as "FREE" beware because they are often incorporated into the cost of the dress..you are going to pay no matter what..no one works for free!
6. Allow time to order your dress! It can take up to 6-9 months. Start looking or you will end up buying off the rack. Bridal salons/stores can only do so much to get your "dream dress" in time for your wedding. It's not their fault if you wait to the last minute to order.
7. Stay AWAY from ONLINE retailers...! There is NO WAY on earth you will get a $2400 dress from a website stating a major bridal lines name for $350 or less. Shop local..there is a huge difference in every aspect.
At Collezione Fortuna Fashion Boutique and Bridals, Su Vecino Courtyard, Lincoln Bet. 5th. & 6th, Carmel,CA 93921, (831)626-1287, www.collezionefortuna.com, we know our inventory like the palm of our hand, and have many years experience in Fashion. Shop locally with us by calling for your appointment today (831)626-1287.
Thursday, April 26, 2012
Collezione Fortuna: PART 5: COLLEZIONE FORTUNA -THE TRUTH ABOUT BRIDAL...
Collezione Fortuna: PART 5: COLLEZIONE FORTUNA -THE TRUTH ABOUT BRIDAL...: PART 5: COLLEZIONE FORTUNA-THE TRUTH ABOUT BRIDAL ALTERATIONS Part 4 covered the topic of " The Truth of Alterations in the Bodice of Brid...
PART 5: COLLEZIONE FORTUNA -THE TRUTH ABOUT BRIDAL ALTERATIONS
PART 5: COLLEZIONE FORTUNA-THE TRUTH ABOUT BRIDAL ALTERATIONS
Part 4 covered the topic of " The Truth of Alterations in the Bodice of Bridal Gowns". As you can see the process is time consuming and not as easy as it appears..that's why Alterations Specialists come into play.
When you have a Bridal gown that requires shortening in the length these procedures can be done depending on the dress and pattern:
1. It can be taken up from the waist. This requires detaching the top of the gown from the skirt completely, removing the zipper completely and doing the same buttons and any decorations on the back of the dress. This is not recommended for lace gowns, or tulle, or anything that has a beaded waistband. A skilled seamstress will have to look at the dress prior to doing the work. An experienced Bridal Salon and their consultants are familiar or (should be) with all fabrics and styles of gowns and be ready to give their honest recommendations if these processes can be accomplished.
2. Lace Bridal gowns or satin gowns or any gown with a trim on the hemline cannot be shortened or made longer to accomodate a tall bride. Bridal gowns are made in a standard length and each length will vary with each designer. It's recommended to have the gown ordered in your proper length with a "hallow to hem" measurement. These charges are all going to be extra...AND you have you allow plenty of time for this to be done! Your bridal gown will arrive in the proper length and you may save on the alteration costs.
3. I cannot EMPHASIZE ENOUGH to order your gown early! As soon as your wedding date is set..you need to think about ordering your dress! It takes 6-9 months to special order your dress unless you are lucky enough to find "the one" that fits perfectly off the rack!
At Collezione Fortuna Fashion Boutique and Bridals, we have 40 years of experience in fashion design, and alterations. We will not sell you a dress for the sake of making a sale!
www.collezionefortuna.comFor Bridal, Bridesmaids, please call to schedule your appointment (831)626-1287..and our appointments are FREE of charge!
Part 4 covered the topic of " The Truth of Alterations in the Bodice of Bridal Gowns". As you can see the process is time consuming and not as easy as it appears..that's why Alterations Specialists come into play.
When you have a Bridal gown that requires shortening in the length these procedures can be done depending on the dress and pattern:
1. It can be taken up from the waist. This requires detaching the top of the gown from the skirt completely, removing the zipper completely and doing the same buttons and any decorations on the back of the dress. This is not recommended for lace gowns, or tulle, or anything that has a beaded waistband. A skilled seamstress will have to look at the dress prior to doing the work. An experienced Bridal Salon and their consultants are familiar or (should be) with all fabrics and styles of gowns and be ready to give their honest recommendations if these processes can be accomplished.
2. Lace Bridal gowns or satin gowns or any gown with a trim on the hemline cannot be shortened or made longer to accomodate a tall bride. Bridal gowns are made in a standard length and each length will vary with each designer. It's recommended to have the gown ordered in your proper length with a "hallow to hem" measurement. These charges are all going to be extra...AND you have you allow plenty of time for this to be done! Your bridal gown will arrive in the proper length and you may save on the alteration costs.
3. I cannot EMPHASIZE ENOUGH to order your gown early! As soon as your wedding date is set..you need to think about ordering your dress! It takes 6-9 months to special order your dress unless you are lucky enough to find "the one" that fits perfectly off the rack!
At Collezione Fortuna Fashion Boutique and Bridals, we have 40 years of experience in fashion design, and alterations. We will not sell you a dress for the sake of making a sale!
Wednesday, April 25, 2012
Collezione Fortuna: PART 4: COLLEZIONE FORTUNA: WHAT TO EXPECT FROM ...
Collezione Fortuna: PART 4: COLLEZIONE FORTUNA: WHAT TO EXPECT FROM ...: PART 4: COLLEZIONE FORTUNA: WHAT TO EXPECT FROM BRIDAL ALTERATIONS- THE TRUTH As covered in the first 3 topics about bridal alterations,...
PART 4: COLLEZIONE FORTUNA: WHAT TO EXPECT FROM BRIDAL ALTERATIONS- THE TRUTH
PART 4: COLLEZIONE FORTUNA: WHAT TO EXPECT FROM BRIDAL ALTERATIONS- THE TRUTH
As covered in the first 3 topics about bridal alterations, in Part #4, we will discuss how a bodice of a Bridal Gown is altered.
The Bodice in well-made Bridal gowns will have 3 layers, the outer part, which is the fabric layer of the dress, which everyone will see when walking down the aisle, and must fit perfectly! It will have a built in bra, boning, and other linings, to hold them in place. They must be sewn down by hand, in a "Couture-stitch"which involves hours of work to set in these pieces perfectly. This part once the task is completed, is lined with a lightweight cotton lining, and will either have a corset that clips like a bra, but it will cover from the top of your bra line and continue down to your natural waistline. It is important that this is not tight!!! Remember, you want to be comfortable in your dress, not faint because you can't breathe.....!
Bridal Gown Alterations
All designers will use their own techniques. When this process is completed, all 3 parts are sewn together by hand as needed with all the finishing touches. Then a corset back with laces with the snaps is sewn inside, or a back zipper. Most alterations will be completed from the back of the dress, unless the seams on each size allow it.
It is important to get the proper bust and natural waist measurement for the Bodice to fit. At Collezione Fortuna Fashion Boutique and Bridals, we have professionals who work with us when it comes to alterations. We have great feedback from our Brides, as our Alterations Specialists are the best in the area.
For more information and to setup your Bridal appointment, please call (831)626-1287, www.collezionefortuna.com.
As covered in the first 3 topics about bridal alterations, in Part #4, we will discuss how a bodice of a Bridal Gown is altered.
The Bodice in well-made Bridal gowns will have 3 layers, the outer part, which is the fabric layer of the dress, which everyone will see when walking down the aisle, and must fit perfectly! It will have a built in bra, boning, and other linings, to hold them in place. They must be sewn down by hand, in a "Couture-stitch"which involves hours of work to set in these pieces perfectly. This part once the task is completed, is lined with a lightweight cotton lining, and will either have a corset that clips like a bra, but it will cover from the top of your bra line and continue down to your natural waistline. It is important that this is not tight!!! Remember, you want to be comfortable in your dress, not faint because you can't breathe.....!
Bridal Gown Alterations
All designers will use their own techniques. When this process is completed, all 3 parts are sewn together by hand as needed with all the finishing touches. Then a corset back with laces with the snaps is sewn inside, or a back zipper. Most alterations will be completed from the back of the dress, unless the seams on each size allow it.
It is important to get the proper bust and natural waist measurement for the Bodice to fit. At Collezione Fortuna Fashion Boutique and Bridals, we have professionals who work with us when it comes to alterations. We have great feedback from our Brides, as our Alterations Specialists are the best in the area.
For more information and to setup your Bridal appointment, please call (831)626-1287, www.collezionefortuna.com.
Tuesday, April 24, 2012
Collezione Fortuna: COLLEZIONE FORTUNA: Part 3, WHAT TO EXPECT ATYOUR ...
Collezione Fortuna: COLLEZIONE FORTUNA: Part 3, WHAT TO EXPECT ATYOUR ...: PART 3: WHAT TO EXPECT AT YOUR APPOINTMENT FOR BRIDAL ALTERATIONS-THE TRUTH In the 40 years I have been in Couture Design and have ...
COLLEZIONE FORTUNA: Part 3, WHAT TO EXPECT ATYOUR APPOINTMENT FOR BRIDAL ALTERATIONS
PART 3: WHAT TO EXPECT AT YOUR APPOINTMENT FOR BRIDAL ALTERATIONS-THE TRUTH
In the 40 years I have been in Couture Design and have completed many tasks in alterations of Bridal Gowns, Formals, these are my recommendations for every Bride to follow. Whether or purchase is off the rack, or requiring "special order" all gowns are going to need some minor adjustments. These guidelines are important:
1. Remember, your dress will take 6-9 months to special order. For example, if you are planning your wedding for July, 2012, you are all ready TOO LATE to special order your gown. Arrivals for these orders are going to be early 2013. Check with your bridal salon as these dates may vary but don't expect it to arrive any earlier and you will have to compromise and buy off the rack.
2. Once you choose and pay for your dress..the Consultant will take your measurements(I have 40 years experience doing this!), or if they have an Alterations Department, they will to it.
3. Your measurements will be as follows- Underarm measurements, natural bustline, under the bustline, natural waistline, natural hip measurement(widest) part. They will also take measurements from end of the shoulder to the wrist(especially if the dress has sleeves). To get the correct length especially for lace gowns and you are a petite woman(under 5'4"), a "hallow to hem" measurement is always taken. This is done from the hallow part of the neck with the measuring tape following naturally to the floor, with your SHOES ON IN THE LENGTH YOU PLAN TO WEAR WITH YOUR DRESS.
4. Your measurements are compared with the size chart prepared with the Bridal designer you chose as they are all different. If you fall in between two sizes the larger dress size is ordered, or the largest part of your body measurements determines the size! You cannot guess as these measurements because your dress will not fit when it arrives!
5. Expect to pay additional costs for the above. Each designer determines their own and there is no negotiation on "how much". It takes extra time to make the dress especially for you,and many times it's going to cost less than having it altered professionally when it arrives. No matter how it is, Bridal Alterations are going to cost.
In Part 4, We will discuss more about Bridal Alterations!
Friday, April 20, 2012
Collezione Fortuna: PART 2: THE TRUTH ABOUT BRIDAL ALTERATIONS
Collezione Fortuna: PART 2: THE TRUTH ABOUT BRIDAL ALTERATIONS: AS WE CONTINUE OUR TOPIC IN PART 2: THE TRUTH ABOUT BRIDAL ALTERATIONS , with many years (over 40 years) experience in Fashion Design, A...
PART 2: THE TRUTH ABOUT BRIDAL ALTERATIONS
Always ask for references. A good seamstress in this field will either have a Portfolio of her work. Ask to see it! Word of mouth is the best advertisement. She will also have experience in fashion design just in case you want to personalize your gown. She will know how to match beading, how to take in a zipper properly, and where seams can be taken in or let out. Think: you have invested at least $2000. on the average on your wedding dress, which is the most you will spend on any one dress in your lifetime....are you going to hold back when it's time to pay for alterations which can run anywhere from $150.-$500. on the dress??
If you recall in a previous BLOG, I mentioned "BRIDAL ALTERATIONS ARE NEVER FREE AND THEY ARE INCORPORATED INTO THE COST OF THE DRESS." This fact remains true! No one works for free, and if they offer free alterations..be careful! You may not get quality work on your dress!
At Collezione Fortuna Fashion Boutique, there are never hidden costs in our dresses. We have a wonderful team of Professionals we highly recommend for Bridal Alterations and the feedback we have been receiving from our Brides and other Customers has been excellent!
In Part 3, of this series, we will discuss more what to expect when you have Alterations on your Bridal gown, and much more!
We would also like to mention, there is no need for locals to travel to the Bay Area for Bridal, Bridesmaids, Mothers, and much more! With rising gas prices, limited time to shop(no Online shopping for Bridal..please..another horror story to tell)we have a great selection and you are supporting local small business. For your appointment, give us a call (831)626-1287..and all appointments are FREE!! Have a wonderful weekend!Part 2: The Truth About Bridal AlterationsPart 2: The Truth ABOUT BRIDAL BLTERATIONShttp://www.facebook.com/collezione.fortunahttp://www.facebook.com/camyrotella
Thursday, April 19, 2012
Collezione Fortuna: Part I, The Truth to Bridal Alterations
Collezione Fortuna: Part I, The Truth to Bridal Alterations: The Truth of Bridal Alterations is this type of alterations is a skilled process that requires many hours of fitting your gown properly in ...
Part I, The Truth to Bridal Alterations
There are many out there who claim to be "skilled" and "knowledgeable" and Bridal Alterations..and honestly..they are NOT!
Larger Bridal Salons have a full service "Alterations Department" that have several women who specialize in beadwork(which takes hours of work by hand, no glue, ) adjusting the lace appliques, and redesigning certain features of your Bridal Gown. These alterations are never FREE.
A smaller Bridal Boutique usually does not have an Alterations Department and they focus on working with a "team" of skilled local Professionals in Couture Bridal Alterations. This is not unusual. With their focus on bringing in the best in Bridal Couture to their store and working one to one with their Brides, this is ultimately important in placing your orders, and making sure your order arrives in time for your wedding.
With Brides waiting for the last minute to purchase their gowns, they are unaware most salons do not carry every style! It takes 20 weeks (6-9 months) or more for your Bridal Gown to arrive! For example, if you are planning your wedding for September 15,2012, it may be too late to order your dress, unless the company has it in their warehouse in your size, with Custom Changes impossible.
At Collezione Fortuna Fashion Boutique, we take every step to make sure your gown arrives in time for Alterations. I good rule is to have it in your possession 3 months before your wear date of your wedding.
We never charge for a Bridal Appointment! For more information, and to make an appointment please call (831)626-1287. All Brides are treated like our "daughters" getting married..we care..and we want their dream dress to be perfect!
In Part 2, we will discuss more about your appointment and what to expect.....Part 1, The Truth About Bridal AlterationsPart 1, The Truth About Bridal Alterations
Sunday, April 8, 2012
Collezione Fortuna: Get a blast out of "Pinterest"...!
Collezione Fortuna: Get a blast out of "Pinterest"...!: HAPPY EASTER EVERYONE!! I hope you are enjoying a relaxing Easter with your families, and do what I have been doing in my spare time is wo...
Get a blast out of "Pinterest"...!
I hope you are enjoying a relaxing Easter with your families, and do what I have been doing in my spare time is working on my "Pinterest" Page!! What a wonderful social networking site using visualization of all your favorites by posting them on a page under a chosen Title of your choice. I see this as another positive way to target your market or just show off what is meaningful to you and friends! I hope you enjoy my page too!<div style='padding-bottom: 2px; line-height: 0px'><a href='http://pinterest.com/pin/56717276527306856/' target='_blank'><img src='http://media-cache8.pinterest.com/upload/51298883225570169_mhNm5kGo_c.jpg' border='0' width='480' height ='640'/></a></div><div style='float: left; padding-top: 0px; padding-bottom: 0px;'><p style='font-size: 10px; color: #76838b;'>Source: <a style='text-decoration: underline; font-size: 10px; color: #76838b;' href=''>Uploaded by user</a> via <a style='text-decoration: underline; font-size: 10px; color: #76838b;' href='http://pinterest.com/eami/' target='_blank'>Ami</a> on <a style='text-decoration: underline; color: #76838b;' href='http://pinterest.com' target='_blank'>Pinterest</a></p></div>
Saturday, March 10, 2012
Collezione Fortuna: Our NEW Video-this is who we ARE!
Collezione Fortuna: Our NEW Video-this is who we ARE!: We would like to present our new video..this is who we are and what are Mission Statement is. I hope you enjoy it..share it..come see us, an...
Our NEW Video-this is who we ARE!
We would like to present our new video..this is who we are and what are Mission Statement is. I hope you enjoy it..share it..come see us, and call us for your appoinment (831)626-1287 .
We are located at the Su Vecino Courtyard, Lincoln between 5th. & 6th. Streets, Carmel, CA 93921, website, http://www.collezionefortuna.com/.
Hope to see you soon! Thank you for your support!http://www.youtube.com/watch?v=Djj-8MNTyRY
We are located at the Su Vecino Courtyard, Lincoln between 5th. & 6th. Streets, Carmel, CA 93921, website, http://www.collezionefortuna.com/.
Hope to see you soon! Thank you for your support!http://www.youtube.com/watch?v=Djj-8MNTyRY
Friday, March 9, 2012
Collezione Fortuna: Attention all BRIDES...It's Wedding Dress Friday!
Collezione Fortuna: Attention all BRIDES...It's Wedding Dress Friday!: D id you know today is "Wedding Dress Friday?" The Bridal Season is in "full swing" and Brides are offically Bridal Gown Shopping! There...
Attention all BRIDES...It's Wedding Dress Friday!
The Bridal Season is in "full swing" and Brides are offically Bridal Gown Shopping!
There have been many Engagements from Thanksgiving thru Valentines Day, and I am sure Easter will bring on many more engagements! What an exciting moment!
We wanted to indroduce you to our "Bridal Gown of the Week" :
This gown is absolutely stunning in Ivory Satin by Allure. It's Strapless(comes with detachable straps) in a drop-waist style with beaded crystals and flowers. With Allure's Trademarked designs, you will find this dress at Collezione Fortuna Fashion Boutique and Bridals, Su Vecino Courtyard, Lincoln Between 5th. & 6th., Carmel, CA 93921. To schedule your appointment please give us a call (831)626-1287. Allure Bridals sizing is from 4-32, allow 6-9 months for all special orders! The gown is also available in White, all exclusively found at our Bridal Boutique in Carmel,CA 93921!
WE DO NOT charge for appointments. We do not have any hidden costs such as alterations in out gowns..and have a fine Professional Seamstress Team highly experienced in alterations and design for referrals. We want you to shop with us and we look forward seeing you soon and making your shopping experience memorable!http://www.collezionefortuna.com/
Wednesday, February 29, 2012
Collezione Fortuna: BRIDAL SHOWERS.....SHOWERING THE BRIDE..READ ON......
Collezione Fortuna: BRIDAL SHOWERS.....SHOWERING THE BRIDE..READ ON......: AFTER going thru my own personal home library, I found an everyday book of etiquette, and a Chapter on "Bridal Showers" caught my eye! Th...
BRIDAL SHOWERS.....SHOWERING THE BRIDE..READ ON...CIRCA 1996
AFTER going thru my own personal home library, I found an everyday book of etiquette, and a Chapter on "Bridal Showers" caught my eye! The book was published in 1996, and "Bridal Showers" of 1996 have in many ways been replaced today by "Bachelorette Parties!"
Bridal Showers were either given by the Mother of the Bride in most cases, OR both the Mother's of the Bride and the Groom. There would be all the Bridesmaids present, close Relatives, and very intimate friends invited to either a luncheon and a restaurant, or a disclosed destination. Formal written Invitations would be mailed out, and you would be expected to respond to whether or not you were planning to attend.
The Bridal Shower can be a brunch, lunch, or dinner, or lighter appetizers. A response is always expected, and you always brought a gift from the Bride's Bridal Registry, or a theme would be announced on the invitation such as appliances, kitchen, bath, lingerie, and so on, and guests attending would bring a gift related to the theme. If you could not attend, you still were expected to send a gift!
There would be a specially decorated cake, which is usually served with dessert with coffee or tea.
Written "Thank You" cards were mailed out to all the guests attending and to the ones who could not attend and have sent a gift.
Everyone invited to the shower would also be invited to the wedding.
Would you say things have changed from 1996 to 2012????
www.collezionefortuna.com
(c)2012, All Rights Reserved, Collezione Fortuna Fashion Boutique and Bridals
Bridal Showers were either given by the Mother of the Bride in most cases, OR both the Mother's of the Bride and the Groom. There would be all the Bridesmaids present, close Relatives, and very intimate friends invited to either a luncheon and a restaurant, or a disclosed destination. Formal written Invitations would be mailed out, and you would be expected to respond to whether or not you were planning to attend.
The Bridal Shower can be a brunch, lunch, or dinner, or lighter appetizers. A response is always expected, and you always brought a gift from the Bride's Bridal Registry, or a theme would be announced on the invitation such as appliances, kitchen, bath, lingerie, and so on, and guests attending would bring a gift related to the theme. If you could not attend, you still were expected to send a gift!
There would be a specially decorated cake, which is usually served with dessert with coffee or tea.
Written "Thank You" cards were mailed out to all the guests attending and to the ones who could not attend and have sent a gift.
Everyone invited to the shower would also be invited to the wedding.
Would you say things have changed from 1996 to 2012????
www.collezionefortuna.com
(c)2012, All Rights Reserved, Collezione Fortuna Fashion Boutique and Bridals
Tuesday, February 28, 2012
LET THE BUYER BEWARE OF CHINESE BRIDAL WEBSITES....
We are all on a budget when planning a wedding. One of the most important purchases is your wedding dress.
Our recommendations are to buy from local " Authorized Dealers" who can offer the best Bridal gown you are dreaming of at the best price available. There are too many Chinese Websites who undersell authorized products we offer at unheard of low unbelievable prices, only to cause dissapointment and heartache later.
This is one site for example:
Our recommendations are to buy from local " Authorized Dealers" who can offer the best Bridal gown you are dreaming of at the best price available. There are too many Chinese Websites who undersell authorized products we offer at unheard of low unbelievable prices, only to cause dissapointment and heartache later.
This is one site for example:
Collezione Fortuna: DID YOU KNOW.................A MOMENT OF TRUTH abo...
Collezione Fortuna: DID YOU KNOW.................A MOMENT OF TRUTH abo...: Alterations ...the truth is ARE THEY REALLY FREE? There are privately owned Bridal Salons that do offer "FREE ALTERATIONS ALONG WITH A...
Sunday, February 12, 2012
DID YOU KNOW.................A MOMENT OF TRUTH about ALTERATIONS
Alterations...the truth is ARE THEY REALLY FREE?
There are privately owned Bridal Salons that do offer "FREE ALTERATIONS ALONG WITH A FREE VEIL" included with your Bridal Gown purchase.
Brides-beware of ANY Bridal Salon that offers anything FREE with your Purchase, especially what is the most important is ALTERATIONS. With over 35 years in Couture Design, and in all types of Alterations including Bridal Gowns and MORE...alterations cost money if they are to be done appropriately, and there is no way under the sun they are "FREE". What is often done to make a bride believe she is getting "FREE ALTERATION SERVICES" IS the retail cost of the Bridal gown is overly inflated to the point the average cost of the alterations is included in the cost of the dress and averaged out in the store owner's inventory. This means you are STILL being charged for your alterations, and this is often a trick shops use to get a Bride to buy!!!!!! It's the same with offering a free veil or headpiece. It's also incorporated into the cost. You are paying for everything when you sign that charge slip or put your cash out on the table !
The average cost of Bridal Alterations cost anywhere from $250.00 and up depending what is needed and often a Couture Seamstress will not know the exact cost of what needs to be done until the dress is fitted, then taken apart and each lining counts as a dress, and shortening a hem is often estimated by the amount of yardage needed to be removed and the time it needs to be hemmed and the number of fittings. SO, YOU tell me, how can all this work be FREE???
Word of wisdom- any Bridal Salon that offers FREE ALTERATIONS ...ask a lot of questions! Take that dress elsewhere to someplace that knows what they are doing and has had many years experience in either making Wedding Dresses and is an REAL EXPERT because it will be worth every dollar spent! A good Salon will refer you to a Professional who has experience and works closely with the Salon..and it becomes a "Team effort." We care how the outcome of your gown will fit you on your wedding day and save you the tears later of "unprofessionally "done alterations that are FREE.
(c)2012,Collezione Fortuna Fashion Boutique, All Rights Reserved
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Saturday, February 11, 2012
Collezione Fortuna: BRIDAL GOWN SHOPPING TIPS
Collezione Fortuna: BRIDAL GOWN SHOPPING TIPS: If you have not started looking around for your Bridal Gown, now is the time to do so. Here are some tips to help you with your search: A...
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